Crystal Beat Opens at Euroluce
18. 4. 2023
Our latest dynamic lighting installation Crystal Beat is live in Milan!
What would you do if you found yourself at the intersection of rhythm and light? Find out in Milan, where we have just launched our newest dynamic lighting exhibition.
Life is full of moments that shape us–our experiences, the people we meet, and the memories we make. Preciosa understands this and creates lighting that captures the emotions we feel from these encounters. Our design philosophy is rooted in our past and refined from our heritage to develop crystal moments that connect people through light.
Crystal Beat is a conceptual installation featuring layers of light that create depth and atmosphere while layers of music draw visitors into a genuinely immersive experience. It's a sensory journey that surprises and delights you at every turn. As you explore the nearly 15-metre wide exhibition, you'll find yourself surrounded by a mesmerising play of sound and light that wraps around you, leading you on a journey of discovery that will leave a lasting impression. There are more than 800 hand-crafted crystal components and the installation is 5 metres tall.
“Pause for a moment to listen to the light, reflect, and let the magic of Preciosa's Crystal Beat unfold before your very eyes,” said Michael Vasku, Preciosa Lighting co-Creative Director and co-Designer of Crystal Beat. “Let yourself be transported to a world of crystal-inspired wonder.”
Crystal Beat is inspired by the company’s newest Signature Design, Crystal Grid. Making its debut at Euroluce, Crystal Grid is a design concept fusing the patterns of orthogonality with the sparkle of crystal. Using hand-blown crystal tubes and a grid structure creates a spatial impression through form and illumination.
“We’re excited to share something fresh and sophisticated at Euroluce this year,” said Andreas Klug, Preciosa Lighting co-Creative Director and co-Designer of Crystal Beat. “Our dynamic installation is just one possibility for bringing spaces to life through Crystal Grid. I hope visitors will be inspired to consider the spatial elements of light and crystal in a completely new way.”
Feel the Crystal Beat
18-23 April 2023
Salone del Mobile, Pavilion 9, Stand 210
Not in Milan? Follow our social media and be inspired by the Crystal Beat wherever you are!