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AT&T Stadium

Dallas - Texas, USA

Parameters

Year

  • 2026

Location

Type

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Non-binding enquiry

About

Preciosa Lighting is proud to have helped elevate the atmosphere of one of the most iconic stadiums in the United States, contributing to its renewal in preparation for the 2026 FIFA World Cup. The original design by iCrave was thoughtfully refined by Preciosa’s internal design team, made possible through close collaboration with HKS Architects and procurement partner ALA Lighting.

A bespoke metal wave, crafted from a shared design and adapted in scale, defines both the North Bar and the South Bar. The client welcomed our recommendation to incorporate warmer lighting, enriching the space with a more inviting hospitality atmosphere.
A wave-inspired sculptural lighting piece, crafted from polished stainless-steel tubes and shades set within a precise grid, softened by opal diffusers that lend the installation an ambient glow.
Sleek metal lines form shimmering canopies that enhance premium zones while intuitively guiding visitor flow. Drawing inspiration from the stadium’s steel architecture and the star-filled Texas night sky, the installations create a memorable signature.
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Project in numbers

  • 100 000+ stadium capacity
  • 2300 kg weight of the biggest fixture
  • 2914 x 1321 cm size of the biggest fixture

Designers

Who is behind the project

  • Preciosa Lighting Designer Martin Prokeš

    Martin Prokeš

    Designer

    Martin strives to take advantage of light’s refraction properties, playing with cuts, colours, and shapes.

  • Designer Krystina Schlenkerová

    Kristýna Schlenkerová

    Designer

    Kristýna most often looks for inspiration in nature and architecture, which inspires her at every step.

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Location

AT&T Stadium

AT&T Stadium is an architectural icon and the home of the Dallas Cowboys, renowned for its monumental steel arches, retractable roof and expansive glass façades. Built to host world-class sport and entertainment — from Super Bowls and NBA All-Star Games to performances by global stars including Beyoncé, Taylor Swift, and U2 — it stands as a benchmark of scale and innovation. As it prepares for the 2026 FIFA World Cup, the 100000-capacity stadium is undergoing a major upgrade to its premium spaces, reinforcing its reputation as one of the United States’ most impressive multipurpose venues, where advanced technology meets bold design.
AT&T Stadium

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