31. 10. 2018
Preciosa’s interactive installation awarded prestigious Red Dot Award
The Preciosa team was thrilled to receive the Red Dot: Best of the Best in the Red Dot Award: Communication Design 2018 at an October ceremony in Berlin, Germany. With this Signature Design Preciosa took a big step forward in our goal to connect people through light.
“We received such positive feedback from Breath of Light’s debut at Milan Design Week, and it was so rewarding to see the joy on people’s faces as they explored the interactive installation,” said Michael Vasku, Creative Director for Preciosa Lighting. “And then to learn an international jury of design professionals named Breath of Light ‘Best of the Best’ in the prestigious Red Dot awards? We are very honoured.”
The Red Dot: Best of the Best is the award for very high design quality. Projects that the jury believe meet this design quality and creative performance benchmark receive the Red Dot: Best of the Best. Designers, agencies and companies from 45 countries took part in this year’s competition, which received more than 8,600 entries. This is the fifth time Preciosa has received a Red Dot Award under the creative direction of Vasku & Klug, but the first instance an installation has been named ‘Best of the Best.’
Breath of Life will make its Middle East debut at Downtown Design Dubai in November. A dynamic and playful experience, the installation injects new life into lighting concepts, inviting visitors to interact with the eye-catching exhibition.
Have you experienced the Breath of Light? Discover more now.